It would be just another ‘coming to America’ type Super Bowl ad filled with bootstraps and adversity. It would be, if it weren’t being aired during the first 100 days of President 45’s all out assault on reality, history, and current policy.

The ad starts with “You don’t look like you’re from around here” and ends with a struggling man finding a welcome place (in St. Louis, MO).

This is coming from the company that rebranded itself America over the summer at the height of the Presidential campaign. Beer companies are no stranger to trolling Trump in epic ways. We just published Corona’s latest ad last week that gets to the heart of the América that DT will never know. But the fact that even the staple of fourth of July barbecues and chest-thumping patriotism feels the need to give a subtle reminder that white people aren’t originally from here either says something about where the US is as a country right now. Wouldn’t you say?