By Amanda Chavez | Jun 1, 2016

CASE STUDY: Stop the Trump Effect in Arizona

Campaign Name: Stop the Trump Effect in Arizona, No More SB1070s

Target: Governor Ducey

Demand: Veto new anti-immigrant proposals

Frame: When Arizona legislators started proposing a new round of anti-immigrant bills in 2015, Puente Human Rights Network labeled them “Trump bills” and tied them to the famous racial profiling law from 2010, SB1070, that cost the state millions of dollars.

Opportunity: Unlike the extremist he replaced, Arizona’s Governor Ducey positions himself as more reasonable. Arizona politics have the potential to be changing but they won’t if the legislature and the governor go back to the anti-immigrant days of the past.


  1. Puente launched a petition to frame all the bills as one anti-immigrant package and direct pressure to the Governor
  2. A local coalition announced a march weeks ahead of time to create momentum up to a big event
  3. When Trump came to the Phoenix area, groups blocked the road and tied the visit of the racist candidate to the proposals in the statehouse
  4. As bills started landing on the Governor’s desk, people escalated their tactics, doing civil disobedience to protest any bills being signed.


Puente worked with a broad coalition to plan the big events and also moved other pieces on its own.  That way everyone interested had a way to plug-in but they were also able to stay nimble and respond however the moment called for.

Breakthrough Moment:

By painting the bills as part of Trumps’ hate and racism and tying them to past efforts that were extremely damaging, the campaign made them toxic.  By mobilizing en masse and taking dramatic action, groups demonstrated support and also foreshadowed the opposition and even chaos that officials could expect if they made the bills into law.  

Not every bill got blocked, but the majority did and groups on the ground showed strength that should make proponents think twice before re-introducing them.

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